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  5. Summary of the Research on the Brand Building of Eurasian Economic Forum with Advancing Silk Road Economy New Starting Point Construction

Summary of the Research on the Brand Building of Eurasian Economic Forum with Advancing Silk Road Economy New Starting Point Construction

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DOI: 10.25236/busem.2017.11

Author(s)

Peng Zhang

Corresponding Author

Peng Zhang

Abstract

Since our country put forward the idea of "building the Silk Road Economic Zone", it has given the epoch-making development opportunities and richer construction connotations of Xi'an, and also brought challenges. Through the combing and analysis of the exhibition brand research literature and comprehensive review, it aims to lay the foundation for the brand building of Eurasian Economic Forum.

Keywords

Silk Road Economic Belt New Starting Point, Eurasian Economic Forum, Exhibition Brand, Comprehensive Review.