Author(s)

Jinghe Zhu

Corresponding Author

Jinghe Zhu

Abstract

WeChat marketing is popular with consumers as a new type of social network e-commerce. Therefore, the protection of the consumer’ s rights and interests in WeChat marketing turns to be the top priority of the WeChat marketing. Protecting the consumer’s rights and interests represents the common responsibility of the whole society. As the consumer’s rights and interests are violated sometimes in WeChat marketing, this paper analyzes the characteristics of consumer rights protection in WeChat marketing. Based on the problems on the protection of consumer’s rights and interests of WeChat marketing in China, the corresponding legal countermeasures are proposed.

Keywords

Micro-business model, consumer rights, legal protection