Author(s)

Jinghe Zhu

Corresponding Author

Jinghe Zhu

Abstract

Compared with the traditional shopping mode, online shopping has the characteristics of preferential price, variety and convenient service, etc., which not only brings convenience to consumers but also a series of problems. By analysing current situation and characteristics of online shopping in China, this study aims to point out the existing problems in consumer privacy protection in online shopping, and puts forward corresponding improvement measures.

Keywords

Online Shopping, Consumers, Privacy Right, Countermeasures Study