Author(s)

Wu Guixian

Corresponding Author

Wu Guixian

Abstract

With the development of computer and Internet technologies, online shopping has become one of the main consumption channels. At present, e-commerce platforms are widely used in various industries, especially in the women's wear industry. The e-commerce platform is mainly divided into three major types: B2B, B2C and C2C. Among them, B2C is widely used in women's e-commerce with its many advantages. However, from the current research status of women's B2C e-commerce platform, there are many problems in the management and design process. Therefore, the paper mainly analyzes the construction and design of B2C women's e-commerce platform, and promotes the development of B2C e-commerce in the women's wear industry to a certain extent.

Keywords

B2C, women's clothing, e-commerce