Author(s)

Bohuan Yang

Corresponding Author

Bohuan Yang

Abstract

The rapid development of society and economy and the application of a large number of science and technology have brought more intense and challenging influence to the marketing of enterprises. The enterprise can develop continuously and better only if it conforms to the development trend of the society and continuously innovates the marketing strategy under the new marketing environment. The strength of marketing management determines the competitiveness of enterprises to a certain extent. The traditional marketing management mode needs to be updated and innovated in time to adapt to the changing social situation under the new social situation. Therefore, enterprises need to constantly create and inject new innovation strategies, and bring new ideas and marketing models to enterprises to achieve stable development. This paper first analyzes the transformation of marketing in the new era, then expounds the value and significance of marketing innovation in the new era, puts forward the innovative strategy of marketing in the new era, and finally tries to explore the realization path of the innovative strategy of marketing in the new era.

Keywords

New era, artificial intelligence, marketing, marketing management, marketing strategy