Author(s)

Haiyan Wang

Corresponding Author

Haiyan Wang

Abstract

Based on the development of Internet information age, the aim of this study is to research the international communication strategy of Yunnan folk music. This paper adopts literature research method and investigation research method in order to discuss the current communication status. Moreover, it discusses the current predicament of international communication of Yunnan folk music, introduces the concept of “Internet +”, and puts forward the worldwide communication strategy of Yunnan folk music. Which means, the Internet is a way to expand the spread scope of Yunnan folk music, it is a platform to promote the inheritance capacity of southern ethnic music and increase the innovation power of Yunnan folk music. In the “Internet +” environment, the global communication of Yunnan folk music starts a new development period. Let more and more people in the world understand the charm of traditional Yunnan nationality music, so that Yunnan folk music can be carried over.

Keywords

Internet +, Yunnan folk music, international communication, cultural heritage