Author(s)

Wenjuan Zhu, Feng Wang, Xianping Yu, Yibin Huang, Huajie Sui

Corresponding Author

Feng Wang

Abstract

Colleges and universities are important bases for social development, which are not only experiencers and disseminator of modern cultural information, but also guides of college students’ correct views of the world, life and values. However, with the rapid growth of information technology, mankind has entered an unprecedented new media age due to those communications media led by the Internet and mobile phone. While the new media age brings people more convenience, it also brings unprecedented challenges to college ideological and political education. Therefore, by analyzing the challenges faced by college students’ ideological and political education under the background of new media, and combining with college students’ understanding on new media in the present age, it puts forward effective countermeasure analyses.

Keywords

New media, College students, Ideological and political education, Challenges and countermeasures