Author(s)

Chunling Gao

Corresponding Author

Chunling Gao

Abstract

Objective: Faced with unclear local characteristics gift packaging culture, the unreasonable policy, and unclear messaging, and filial culture in Xiaogan City, it researches on regional culture application of the principles and policies at the local features gifts packaging design. Methods: Field-based survey, collection of literature, the status of Xiaogan filial cultural characteristics and gift of local characteristics of packaging design case were analyzed to draw criticism.

Keywords

Regional Culture, Filial Piety Culture, Extraordinary Gifts, Packaging Design