Author(s)

Xinyu Li

Corresponding Author

Xinyu Li

Abstract

As a social phenomenon, public opinion is produced along with the emergence of human society. Public opinion has always been characterized by multi-directionality and interaction. In the current multimedia and all-media era, each of us inevitably participates in it. It is influenced by public opinion and interacts with public opinion and becomes a part of public opinion. The study of the time, degree and effect of public opinion guidance should be an updated topic in communication studies in the multimedia era in recent years.

Keywords

Pubic Opinion, Guidance Method, Time and Degree