Author(s)

Xiaoxu Liu

Corresponding Author

Xiaoxu Liu

Abstract

The cultivation of pragmatic competence is one of the main objectives of business English teaching. Good quality of pragmatic competence cultivation is also the basic condition for students'future employment and development. From the perspective of intercultural communication theory, business English has exposed some defects and problems in the cultivation of pragmatic competence, which are also the main obstacles to the development of business English teaching quality. Based on an in-depth analysis of the characteristics of business English teaching, this paper elaborates in detail the strategies for cultivating students'pragmatic competence from the perspective of intercultural communication theory.

Keywords

Intercultural Communication, Business English, Pragmatic Competence, Training Strategies