Research on the Development Path of Rural E-commerce under the Rural Revitalization Strategy
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DOI: 10.25236/ssehr.2018.151
Author(s)
Xiaoguo Liu, Yanhua Wang, Chen Yu
Corresponding Author
Xiaoguo Liu
Abstract
The key to rural revitalization is the industrial prosperity. Nowadays, the vigorous development of rural e-commerce is becoming the driving force for the prosperity of rural industries and a new engine for rural revitalization. In order to promote the steady implementation of the rural revitalization strategy, it is necessary for the development of rural e-commerce to take root in agriculture, rural areas, serve farmers and innovate rural e-commerce business mode. Through the case study of Jingyu County, a demonstration county of China's “e-commerce in countryside”, this paper analyzes its rural e-commerce development mode, finds out the policy implications of developing rural e-commerce in China, which are used to promote rural e-commerce in Jilin Province, so as to effectively realize the leap-forward development of rural social economy in Jilin Province.
Keywords
Rural Revitalization, Rural E-Commerce, Development Path