Author(s)

Ma Baofa, Wu Tienan

Corresponding Author

Ma Baofa

Abstract

The snow and ice sports industry has always been a trump card in Heilongjiang province. The promotion of snow and ice culture, the ice and snow tourism industry, the development of ice and snow sports, and the deepening of snow and ice manufacturing are all the advantageous projects in the snow and ice industry of Heilongjiang province. Under the new normal study of ice and snow sports industry in Heilongjiang province, it can be found that the advantage of ice and snow sports industry development is the natural environmental advantage with strong cultural atmosphere, the policy environment, the equipment manufacturing industry base and so on. This paper put forward cultivating talents, ice and snow industries guiding ideas, and set up the ice and snow manufacturing development strategy of the growth strategy of innovation, conducive to regional economy and the rapid development of ice and snow sports industry in Heilongjiang province.

Keywords

New Normal, Heilongjiang Province, Snow and Ice Sports Industry, Development Trend