Author(s)

Wu Xin, Ling Qingyan, Zhong Sisi

Corresponding Author

Wu Xin

Abstract

Based on the first-hand data obtained from a large number of random questionnaire surveys, this paper makes an in-depth analysis of the current status of Guangzhou residents’ flower consumption, consumption characteristics and influencing factors of consumption. The results show that the main factors affecting the consumption of flowers include the age of the consumers, the level of education received, the monthly average income, the monthly living expenditure level, and the proportion of enjoying consumption. At the same time, other factors such as flower varieties, network resources, flower culture, and government policies also play a very important role. Finally, according to the conclusions of the study, the countermeasures and suggestions for promoting the flower consumption of Guangzhou residents are proposed, which will have important practical significance for driving the development of the flower industry in Guangzhou.

Keywords

Guangzhou, Questionnaire Surveys, Flower Consumption, Flower Industry