Author(s)

Li Zhaoyuan

Corresponding Author

Li Zhaoyuan

Abstract

With the continuous development of Internet technology and modern information technology, the advent of the era of self-media has been promoted. Since the media in the process of disseminating information, liberalization, personalization and popularization have made it widely used. At the same time, since the speed of media dissemination is fast and the operation is relatively simple, the rapid development of the self-media has been promoted. In the course of ideological and political education in colleges and universities, discourse is an important means of education. To grasp the right of discourse is beneficial to the work of ideological and political education. The first part of this paper is of great significance and profound influence on the ideological and political education of colleges and universities from the arrival of the media era. The second part analyzes the problems encountered in ideological and political education in colleges and universities in the era of self-media. Finally, in order to enhance the discourse ability of ideological and political education and realize the ideological function, specific measures are put forward.

Keywords

Self-media era, Ideological and political education in colleges and universities, Discourse power.