Author(s)

Meishan Cheng

Corresponding Author

Meishan Cheng

Abstract

From the perspective of living inheritance, visual symbols of intangible cultural heritage (ICH) have become an important carrier for the integration of culture and tourism. This paper explores the role played by ICH visual symbols in the process of combining culture and tourism and analyzes their positive effects in enhancing cultural identity and promoting local economic development. Through case studies, the paper reveals the forms of ICH visual symbols under different regional and cultural contexts and their impact on tourists' experiences. The study points out that the integration of culture and tourism requires fully exploring the cultural connotations and historical value of ICH visual symbols to stimulate their vitality in modern society and to promote traditional culture. Strategies for optimizing the application of ICH visual symbols in cultural tourism activities are proposed to provide reference for related policy-making and practice.

Keywords

Living Inheritance; Intangible Cultural Heritage; Visual Symbols; Cultural Tourism Integration; Cultural Identity