Author(s)

Zuyi He

Corresponding Author

Zuyi He

Abstract

Taking care of women has become a crucial part of brand development as the social economy shifts toward high-quality growth and women's self-awareness grows. In this context, how to combine social value and economic value by participating in public welfare activities has become a hot topic for everyone. Based on corporate social responsibility, strategic philanthropy and stakeholder theory, this paper systematically combs the core driving force of value integration, and deeply analyzes the problems encountered in practice, such as the change of public welfare purpose, unclear business motivation and the inability to keep up with value evaluation. Our research focuses on building a complete value integration framework, which includes three core parts: strategy, execution and evaluation. Strategically, this study emphasizes that social welfare undertakings must be closely integrated with the company's brand mission. In practice, they achieve coordination through product innovation, market promotion, and partnerships. In the aspect of evaluation, a closed-loop feedback system is established to measure social and economic benefits. This paper aims to provide a theoretical framework and practical guide for women's care brands, help them achieve sustainable development through public welfare practice, and thus promote "business for good" as a new model of brand competition.

Keywords

Women-centric brand; Public welfare; Value integration; Social value