Author(s)

Jie Wen, Zhongzai Xin

Corresponding Author

Jie Wen

Abstract

This study focuses on the digital transformation of family wealth management driven by financial technology, and deeply analyzes its transformation path and effect. Through the study of practical cases such as CCB Trust and a private bank, it is found that digital transformation has achieved remarkable results in improving efficiency, optimizing risk control, and improving customer satisfaction. In addition, it also reveals the challenges in technology, business, and organizational culture in the transformation process, and puts forward countermeasures. The research shows that the digital transformation of family wealth management is the inevitable trend of the development of the times, which is of great significance to the sustainable growth and inheritance of family fortune, and will also present a broader development prospect in the future.

Keywords

Digital Transformation; Family Wealth Management; Financial Technology; Big Data; Artificial Intelligence; Blockchain; Service Innovation; Risk Control; Customer Satisfaction