Author(s)

Wenyao Li, Wenting Xu

Corresponding Author

Wenyao Li

Abstract

This study focuses on the field of cross-cultural communication and explores the intrinsic connection between discourse analysis and cultural identity. By constructing an innovative theoretical framework and applying mixed research methods such as multimodal corpus analysis and cognitive experiments, the embodied expression and dynamic negotiation mechanism of cultural identity in the process of discourse generation, dissemination and reception are revealed. The study found that cultural identity has taken on new forms in the digital age and discourse strategies have a significant impact on the construction of cross-cultural identity. In the digital age, cultural identity takes on new forms of flexibility, spectrality and technological mediation, and discourse strategies have a measurable and significant impact on the construction of cross-cultural identity. The new concepts proposed in the study, such as discourse cultural genes and cultural identity entropy, have enriched the theoretical tool library of cross-cultural research. This article not only enriches the theoretical system of cross-cultural research, but also provides a strategy for enhancing cultural identity based on discourse analysis for practical fields such as international communication and cross-border business, which has important theoretical and practical significance.

Keywords

Cross-cultural Communication, Cultural Identity, Discourse Analysis, Digital Age