Author(s)

Yawei Wang, Jingwen Sun, Xiya Wang

Corresponding Author

Yawei Wang

Abstract

In the context of the digital cultural ecology, artificial intelligence (AI) has become a pivotal force reshaping the dynamics of cultural and creative production. This paper explores how AI technologies alter the mechanisms of supply and demand in cultural markets and drive the transformation of the cultural and creative industries’ ecosystems. By examining changes in production modes, content distribution, and consumer behavior, this study analyzes the structural shifts induced by AI and evaluates both opportunities and challenges. The paper argues that AI acts not only as a technological tool but also as a cultural co-creator, giving rise to new paradigms in value generation, labor division, and market interaction.

Keywords

Artificial Intelligence, Digital Culture, Cultural and Creative Industries, Market Mechanism, Industrial Ecosystem, Content Production, Cultural Innovation