Author(s)

Yiming Huang, Kun Qian, Zhang Liu, Haiyan Zhang, Yin Hong

Corresponding Author

Kun Qian

Abstract

Under the background of multicultural integration, national unity education in universities is facing new challenges, and it is of great significance to build such brand activities. This article focuses on the brand activities of national unity education in universities. Through the in-depth analysis of the relevant theoretical basis, this article makes it clear that ethnic theory, educational communication theory and Chinese national community consciousness theory provide support for the activities. Then, the construction logic is discussed, from goal setting, content planning, cooperation of participants to resource allocation, all links are closely linked. At the same time, the article puts forward the practical path, covering activity design, implementation promotion and evaluation feedback. The research shows that reasonable construction logic and practical path can effectively improve the effect of national unity education in universities. By creating brand activities such as "Pomegranate Seeds" Practice Workshop, students' awareness of national unity can be enhanced, mutual understanding and unity among students of all ethnic groups can be promoted, and useful reference can be provided for national unity education in universities.

Keywords

Universities; Education of national unity; Brand activities; Construct logic; Practical path