Author(s)

Namei Wu

Corresponding Author

Namei Wu

Abstract

China’s policy emphasis on accelerating the development of New Quality Productive Forces (NQPF) raises a core question for the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry: how can it simultaneously promote the rapid formation of these new productive forces and achieve its own innovation‑driven development? This paper is primarily a conceptual and theoretical study. It constructs a “Transactional Flow–Knowledge Flow Circular Feedback System” (the “Circular Feedback” model) to reveal the mechanisms through which the industry’s innovation function is realized. The model shows that the MICE industry possesses “dual innovation functions”: driving wider industrial innovation and fostering its own innovation, through the interaction of internal and external circulation systems. Applying this framework to NQPF exhibitions, we argue that such exhibitions can achieve dual development goals: accelerating the formation of NQPF and promoting innovation within the MICE industry. At this stage, prioritizing NQPF exhibitions is therefore a strategic and inevitable choice for the industry.

Keywords

MICE Industry; Innovative Functions of the Exhibition Industry; New Quality Productive Forces (NQPF) ; NQPF Exhibitions