Author(s)

Yanan Kong

Corresponding Author

Yanan Kong

Abstract

In the context of the increasing pace of the so-called cultural tourism going global the training of tourism foreign language talents is undergoing a shift in terms of individual language skills towards the competence of global cross-cultural service, international communication and operation of the platform. The research uses the chain of overseas business tasks as the central concept of its analysis, which creates the six-dimension competence framework comprising language communication, cross-cultural fit and ethics, destination knowledge and narrative, digital platform and content operations, service planning and on-site collaboration, and risk communication and compliance. An identifiable chain of evidence is created based upon information provided by universities, companies and platforms. The study has a mixed approach whereby it uses questionnaires, standardized situational task assessments, work and internship evaluation and platform logs to establish the difference between the experimental and control group of the overseas oriented cultivation module. This analysis identifies the direction and explanatory power of key cultivation elements. The results show that competency improvement has structural characteristics: service collaboration and language communication are relatively stable, while digital operation and risk compliance, although showing significant improvement, remain relatively weak areas. Analysis of the influencing mechanisms shows that the difficulty of situational tasks and the involvement of corporate mentors have a strong explanatory power for competency improvement; the number of cross-cultural cases and the frequency of platform content production contribute to continuous growth; while the duration of cross-border internships, although positive, has a weak marginal effect. Based on the evidence, the study proposes two emulation paths: a two-semester "minimum feasible solution" and a four-semester "complete solution." It also elaborates on modular courses, application carriers, evaluation evidence, and achievement threshold rules, providing a reference for universities to create a measurable and updatable overseas-oriented shaping system.

Keywords

Cultural tourism going global; Tourism foreign language talent; Global competence; Intercultural communication; Situational task; Chain of evidence evaluation