Author(s)

Linjia Miao

Corresponding Author

Linjia Miao

Abstract

With the rapid development of information technology, the organic integration of big data analysis and precision marketing has become an important way for enterprises to enhance their market competitiveness. This article focuses on the optimization and practice of precision marketing strategy integrating big data analysis. Through theoretical analysis and logical reasoning, this article deeply explores the internal logic of big data analysis to give energy to precision marketing, and studies the core components of precision marketing strategy based on big data analysis, covering precise positioning, personalized recommendation and marketing content customization strategy. Moreover, this article discusses in detail the data quality, privacy and security, technology application and many other obstacles in the process of integrating big data analysis into precision marketing, and puts forward some solutions, such as building a data quality management system, abiding by laws and regulations and strengthening technical protection, cooperating with professional institutions and strengthening personnel training. If enterprises can reasonably use big data analysis to optimize precision marketing strategies, it will effectively improve marketing efficiency. However, they must properly deal with various challenges in the process of integration, so as to achieve sustainable precision marketing.

Keywords

Big Data Analysis; Precision Marketing; Strategy Optimization; Data Quality; Privacy Security