Author(s)

Xile Yu

Corresponding Author

Xile Yu

Abstract

Amid the wave of globalization and the continuous expansion of media networks, cross-cultural communication has become increasingly frequent. Ethnic minority-themed film and television works, with their rich cultural elements and profound artistic expressions, are emerging as a significant field in international communication.[1] These works not only contribute to the preservation and promotion of ethnic minority cultural heritage but also provide a window for global audiences to understand and experience diverse cultures. This study examines the various challenges encountered by ethnic minority-themed works during cross-cultural dissemination, such as cultural misinterpretation, choices of business models, and limitations of communication mediums. Based on these challenges, the research proposes effective strategies to address these issues. By exploring approaches to effective cultural translation and adaptation, as well as innovative communication methods that respect the integrity of the original culture, this study aims to identify viable dissemination strategies for ethnic minority-themed works in the current global communication landscape. The research highlights the importance of balancing the uniqueness and universality of ethnic minority cultures in the process of global communication, as well as showcasing cultural authenticity and representativeness. These efforts aim to enhance the global acceptance and impact of such works.

Keywords

Ethnic Minority Themes; Film and Television Works; Cross-Cultural Communication