Author(s)

Guoying Wan

Corresponding Author

Guoying Wan

Abstract

This article focuses on the multi-modal communication and cross-cultural communication mechanism of English as a global language. Under the background of globalization, the importance of English communication and cross-cultural communication is prominent. The purpose of this study is to deeply analyze the relevant contents and provide theoretical and practical support for promoting effective English communication and cross-cultural communication. Through literature research and theoretical analysis, this article combs the relevant theories of multimodal communication and cross-cultural communication, and makes it clear that there are modes of English multimodal communication, such as text, audio and video, and each mode presents different characteristics in audience groups and communication speed. At the same time, it is found that the construction of cross-cultural communication mechanism needs the cooperation of language ability, cultural cognition and other factors. The research shows that multi-modal communication can effectively promote the global popularization of English, and building a reasonable cross-cultural communication mechanism can enhance cultural understanding and integration, which is of great significance to international communication and cooperation.

Keywords

English; Global Languages; Multimodal Propagation; Cross-Cultural Communication; Communication Mechanism