Author(s)

Tao Sun

Corresponding Author

Tao Sun

Abstract

This article focuses on the background of the vigorous development of immersive experience and discusses the path of aesthetic innovation and cross-border integration of cultural industry. Through theoretical analysis and other methods, the internal relationship among immersive experience, aesthetic innovation of cultural industry and cross-border integration is deeply analyzed. It is found that immersive experience can promote the aesthetic innovation of cultural industry in expanding aesthetic space, enriching aesthetic content and innovating aesthetic methods. Aesthetic innovation of cultural industry promotes immersive experience by deepening the connotation of experience and optimizing the quality of experience. The cross-border integration of cultural industry, science and technology and other industries enriches the immersive experience and brings new opportunities and challenges to the aesthetics of cultural industry. Based on the above, this article puts forward some paths, such as strengthening the excavation and transformation of cultural connotation, promoting technological innovation and application, improving the coordinated development of industries and cultivating professional talents, so as to provide theoretical and practical reference for the cultural industry to realize aesthetic innovation and cross-border integration based on immersive experience.

Keywords

Immersive Experience; Cultural Industry; Aesthetic Innovation; Cross-Border Integration