Author(s)

Zheng Wanqian, Song Yilan, Fu Linshu, Deng Yaqi, Hong Qingqing

Corresponding Author

Zheng Wanqian

Abstract

Rural revitalization, as a core strategy for realizing the great rejuvenation of the Chinese nation, was emphasized at the Third Plenary Session of the 20th Central Committee of the Communist Party of China, holding great significance for building a new type of urban-rural relationship and promoting balanced local development. This study focuses on the process of rural revitalization, deeply analyzing the effectiveness of local governance under the leadership of Party building, the impact of public policies, and the multidimensional role of youth participation. The "return-migration" youth group has emerged as a new force in rural development; however, they face difficulties in "attraction" and "retention" due to factors such as the gap in employment expectations, entrepreneurial funding bottlenecks, and limitations in rural infrastructure. The study finds that returning youth tend to engage in entrepreneurship in policy-favorable sectors like e-commerce, motivated by policy appeals, urban pressures, perceptions of rural opportunities, and nostalgic attachments to their hometowns. To attract youth back to rural areas, it is necessary to strengthen Party-building leadership and optimize local governance: on the one hand, enhancing rural attractiveness to create "youth-friendly" villages and improving basic and public service facilities; on the other hand, establishing a diversified and collaborative public policy system to promote precise policy alignment with youth needs. Based on the four-color development strategy of "inheriting red cultural heritage, revitalizing yellow intangible cultural heritage, empowering with blue technology, and rising with green ecology," a full-chain mechanism for "attracting, nurturing, utilizing, and retaining talent" should be constructed. By relying on local culture to reshape youth roles and social networks, we can promote collaborative innovation among Party building, local governance, and public policies in the rural revitalization strategy, thereby achieving the grand goals of urban-rural integrated development and national rejuvenation.

Keywords

Party-building; Local Governance; Public Policy Analysis; Rural Revitalization