Author(s)

Zhanfu Liu

Corresponding Author

Zhanfu Liu

Abstract

This article focuses on the innovation and sustainable development path of sports industry under the background of new quality productivity (NQP). Through in-depth analysis of the connotation, characteristics and application status of NQP in sports industry, it is clear that NQP promotes the reform of sports industry. In this article, the elements, formation mechanism and development trend of NQP are explained in detail. It also analyzes the influence of its innovation, integration and intelligence on the development of sports industry. On this basis, this article puts forward several directions of sports industry innovation-digital transformation, intelligent upgrading, cross-border integration, etc., and discusses the innovation path from the perspectives of technological innovation, management innovation and market innovation. Finally, combined with the advantages of NQP, the principles and strategies of sustainable development of sports industry are discussed-promoting the development of green sports industry, promoting the integration of sports industry and environmental protection, and improving the social responsibility of sports industry. It is found that the NQP has injected a strong impetus into the innovation of sports industry and pointed out a clear direction for sustainable development.

Keywords

New quality productivity; Sports industry innovation; Sustainable development; Digital transformation; Intelligent upgrade