Author(s)

Kaixin Fang, Hamdan Mohd Ali

Corresponding Author

Kaixin Fang

Abstract

Under the background of the rapid development of sports Industry, the innovation of commercialization mode of basketball league has become a key factor to promote industrial progress. This study summarizes the popularity and influence of basketball league in the world, and discusses the promotion of its commercialization model innovation to the growth of sports Industry. The research goal is to put forward innovative strategies by analyzing the commercialization status and challenges of basketball league, so as to provide theoretical basis and practical reference for the sustainable development of sports Industry. This paper analyzes and reveals the problems existing in the commercialization of basketball league, including single income channel and fierce market competition. The results show that a series of innovative strategies, such as digital transformation, personalized promotion and community development, can effectively promote the commercialization of basketball league. Specific measures include using big data and artificial intelligence technology to optimize the fan experience, exploring new income channels such as e-sports and virtual reality, and strengthening cooperation and exchanges with the international market. This paper suggests that relevant decision makers and practitioners attach great importance to the innovation of the commercialization model of basketball league matches, and actively explore and practice new business models and operational strategies.

Keywords

Sports Industry; Basketball league; Commercialization mode; Innovative strategies; Sustainable development