Author(s)

Xinhui Lan

Corresponding Author

Xinhui Lan

Abstract

With the advent of the intelligent era, while enjoying convenience, consumers are also facing rights infringement issues such as personal information leakage, false advertising and online fraud. This paper aims to explore the current status of consumer rights protection and legal application issues in the context of intelligence. First, this paper systematically reviews the literature to sort out the relevant laws and regulations on consumer rights protection at home and abroad, and identify their shortcomings in the intelligent environment; secondly, this paper selects typical cases in the past five years and conducts in-depth case analysis, paying special attention to consumer rights cases caused by smart products, and analyzing the relationship between the judgment results and the application of the law; again, this paper adopts the comparative law method to study the successful experiences of different countries and regions in the field of consumer rights protection and extract legal suggestions suitable for China's national conditions. The survey found that China's legal framework was 70% complete and 65% covered overall, suggesting there may be deficiencies in enforcement or consumer awareness. The paper suggests establishing a consumer rights protection mechanism that adapts to the development of intelligence, strengthening the applicability and enforceability of the law, and enhancing consumer trust.

Keywords

Intelligent era; Consumer rights protection; Legal application framework; Consumer complaints