Author(s)

Zong Cheng

Corresponding Author

Zong Cheng

Abstract

Urban brand building helps to promote the dissemination of urban culture and enhance the impact of urban communication. This article aims to conduct in-depth research on the multidimensional cultural resources of Liaoning, sort out the urban context of Liaoning, and provide support for the construction of Liaoning's urban brand. The paper will explore the current situation and cultural resources of urban brand construction in Liaoning Province, as well as the relationship and impact of urban context. At the research level, it not only meets the needs of urban brand building, but also injects new vitality into the development of Liaoning cities, enhances the city's cultural image, promotes cultural dissemination, and brings broader and far-reaching development prospects to the city.

Keywords

cultural resource, urban context, brand design, Liaoning Province