Author(s)

Lei Shi

Corresponding Author

Lei Shi

Abstract

International business negotiations involve cooperation and exchange between different countries and cultures, and should follow the rules of cross-cultural communication. Negotiation is a social phenomenon and a concrete manifestation of interpersonal relationships, and it is the process of exchanging information between the negotiating parties. In negotiations, both parties have equal qualifications and are relatively independent in terms of material resources, characteristics, and social status. The rapid development of contemporary society requires a large number of people to be proficient in professional knowledge, possess good English communication skills, and be able to proficiently use English for professional technical exchanges. Nowadays, the theory of linguistic economics provides a feasible framework for the study of international business negotiation texts. The economic principles, labor-saving principles, and utility principles advocated by it have strong explanatory power on negotiation texts. High quality negotiation texts also have humanized characteristics. Negotiators can express their views on the transaction from the perspective of the cooperating parties, comprehensively consider the needs and interests of both parties, and contribute to the construction of a good cooperative relationship, promoting the development of international trade, and achieving the goal of win-win cooperation in the transaction.

Keywords

Conomics of language, International business negotiation, Text