Author(s)

Zhaoge Han, Jingmei Liu, Hang Ren

Corresponding Author

Zhaoge Han

Abstract

From "Internet+" to Digital China, the development quality of the digital cultural tourism industry has been significantly improved. Digitization, as a catalyst for the integration of culture and tourism, is revitalizing traditional Chinese culture in the digital era. This study explores the strategies for the integrated development of digital cultural tourism based on the cases of "Internet+" and digital cultural tourism innovation practice. It proposes the strategy of accelerating the integration of advanced digital technologies such as big data, cloud computing, and artificial intelligence into various aspects of the cultural tourism industry, including production, service, marketing, management, and experience. The aim is to foster innovative formats of cultural tourism industry, promote the integration of digital technology and cultural creativity, inherit and promote traditional culture, and create a new digital cultural tourism ecosystem.

Keywords

Internet+, digital cultural tourism, artificial intelligence, cultural creativity