Author(s)

Jiayi Yang

Corresponding Author

Jiayi Yang

Abstract

In order to explore the development of personal financial services of commercial banks under the background of Internet finance. This paper expounds and understands Internet Finance and personal finance business of commercial banks respectively. Then it further analyzes the positive and negative impact of Internet Finance on personal financial services of commercial banks. Combined with the above analysis, this paper gives the development countermeasures of personal financial business of commercial banks: according to their own characteristics and combined with the advantages of the Internet, innovate and explore a suitable development model.

Keywords

Internet finance, Personal finance of commercial banks, Innovation