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The environment analysis and countermeasures of college students' entrepreneurship

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DOI: 10.25236/ssehr.2022.009


Shuwen Zhang

Corresponding Author

Shuwen Zhang


With the increase of college graduates year by year, the problem of college students' employment is becoming more and more serious. In order to solve this problem, college students and the government should take a series of measures. This paper analyzes the current situation of college students' entrepreneurship. More and more college students join the wave of self-employment and the field of entrepreneurship is more extensive. The development of entrepreneurial activities cannot do without the support of a good environment. This paper makes a SWOT analysis of the entrepreneurial environment of college students, points out the advantages, disadvantages, opportunities and threats of college students' entrepreneurship, and on this basis puts forward S-O, W-O, S-T, W-T four strategic decisions, and provides feasible suggestions for college students' individual entrepreneurship. This paper also summarizes the problems existing in the existing entrepreneurship policies and puts forward some suggestions for the government to better help college students improve the success rate. Starting a business for college students can not only effectively solve the problem of difficult employment, but also give play to the multiplier effect of entrepreneurship in promoting employment, and inject fresh blood into economic transformation and development.


College students entrepreneurship, entrepreneurial environment, entrepreneurial policy