Author(s)

Huibin Guo, Yizhen Li, Wei Wang, Xiaoming Huo, Zhao Liu, Lihong Cui

Corresponding Author

Yizhen Li

Abstract

Based on individual-situational interaction theory, an interaction model between institutional environment and makers' regulatory focus influencing innovative behavior is constructed. Through a multiple linear regression analysis of 254 makers' questionnaires, the following conclusions were drawn: (1) makers' promotion focus positively affects innovation behavior and prevention focus negatively affects innovation behavior; (2) the cognitive and normative environments only positively affect innovation behavior of high promotion focus makers, but have no significant effect on innovation behavior of high prevention focus makers. (3) the cognitive and normative environments only positively influence the innovation behaviors of high-focus makers, but have no significant effect on the innovation behaviors of high-prevention makers. The conclusions are conducive to further enriching the research on the influence of maker traits on innovation behavior in crowdsourcing spaces, revealing the correlation between the two in the institutional environment, and providing theoretical references for stimulating makers' innovation energy and promoting innovation willingness.

Keywords

Institutional Environment, Innovative Behavior, Regulatory Focus, Makers, Regulatory Environment