Author(s)

You Qingshan

Corresponding Author

You Qingshan

Abstract

With the rapid development of Internet technology, more and more enterprises apply Internet technology to the process of enterprise product and brand marketing. In particular, the proposal of “Internet +” has promoted many enterprises to make full use of the Internet platform, combine modern information network technology with enterprise marketing activities, and increase enterprise popularity and marketing efforts. Based on the “Internet +” background, this paper analyzes the current situation of China’s tea market in the “Internet +” era, and puts forward the marketing strategy of tea products in the “Internet +” era.

Keywords

Internet +, tea company, marketing strategy