Author(s)

Yeshen Liu

Corresponding Author

Yeshen Liu

Abstract

The Internet and big data technologies are profoundly changing all areas of social life, and the advertising industry is undergoing huge impacts and facing severe challenges. On the one hand, the development of the Internet and big data is deconstructing the traditional advertising system, which has caused a great impact on the advertising industry; on the other hand, the development of the Internet and big data has also brought huge opportunities to the advertising industry. This paper analyzes the pain points of the traditional advertising industry and the empowerment of big data to the advertising industry through the literature survey method, and gives corresponding countermeasures and suggestions on the issue of “how relevant companies in the advertising industry chain use big data to achieve precise promotion”.

Keywords

Big data, Precise promotion, Impact, Empowerment