Author(s)

Qingying You

Corresponding Author

Qingying You

Abstract

Nowadays, in the fast development of social economy, Internet technology is changing greatly, and mobile terminals bring people more convenient and fast experience, making the traditional users’ experience activities subverted. Enterprises focus more on the innovation and reform of business mode. Based on the specific condition of China’s cross-border e-commerce business mode, this paper points out the significance of cross-border e-commerce business mode innovation, analyzes the traditional business mode of China’s cross-border e-commerce and its shortcomings, formulates the innovation measures of China’s cross-border e-commerce business mode.

Keywords

Business mode, Cross-border E-commerce, Innovation, Measures