Author(s)

Huiwen Wu

Corresponding Author

Huiwen Wu

Abstract

With the development of science and technology, the clothing industry has undergone numerous changes, and people's demands for clothing are also diversified, with innovative design, personalization and identity symbol as the main ones. The original design of women's clothing is shown in two aspects: one is the content related to the appearance of clothing itself, such as the concrete level of color, structure, technology, material, etc; the second is to adopt the visual cognition to produce the corresponding abstract ideas, such as retro, environmental protection, minimalism and other style concepts. Original design adds new vitality to clothing, so the research on original women's clothing has gradually become a hot spot in the field of design. This paper mainly includes the research of innovative thinking, style and innovative structure, technology, material and so on. Through the investigation of the above content, this paper explores the application of original design in brand women's wear.

Keywords

Original design, Women's wear, Innovation, application