Author(s)

Rui QIAO

Corresponding Author

Rui QIAO

Abstract

The generation of new media original short videos has satisfied the psychological needs of more people. In order to improve the quality and dissemination of short videos, we should understand the audience's psychology and design short videos based on the characteristics of the audience. In the design, we should clarify the development background of original short online videos, analyze the psychological characteristics of new media original short videos, formulate strategies to promote the development of original short online videos, provide better conditions for the development of new media original short videos, and strengthen short videos The effect of the spread, so that the needs of more people can be met.

Keywords

New media, Original short video, Audience psychology