Author(s)

Xuan Wan

Corresponding Author

Xuan Wan

Abstract

Private undergraduate colleges and universities are a relatively weak group, and their own resources are relatively scarce. At the same time, they are also facing the challenge of upgrading artificial intelligence in the new era. The article takes the upgrade and development of the visual communication design major of Shanghai Sanda University as an example, from the two levels of “Unchanged and changed”, explores a path for the survival of the design major of private undergraduate colleges under the background of the artificial intelligence era. And from the four aspects of professional positioning, comprehensive reform, teacher team construction and quality assurance system construction, a feasible plan for the upgrade and development of the visual communication design major of private undergraduate colleges is proposed.

Keywords

The era of artificial intelligence; Private undergraduate course; Visual communication design; Data visualization