Author(s)

Biling Lu, Lingheng Wang

Corresponding Author

Biling Lu

Abstract

With the continuous increase in Internet penetration rate and rapid development of e-commerce, more and more farmers have achieved poverty alleviation through e-commerce. Especially in recent years, various “Taobao villages” and “e-commerce villages” that have risen rapidly from bottom to top and have shown a full-blown trend have fully demonstrated the huge potential of poor and backward areas to achieve leapfrog development through e-commerce. It is precisely in view of the tremendous changes that e-commerce has brought to some rural areas that the State Council’s Poverty Alleviation Office officially incorporated “e-commerce poverty alleviation” into its poverty alleviation policy system in 2014, and implemented it as one of the “Ten Major Projects for Targeted Poverty Alleviation” in 2015. It has only been five short years since the concept of poverty alleviation by e-commerce was put forward in 2011, and it has been included in the national poverty alleviation policy system. It has been promoted from the government level for more than a year. Both related research and practical experience are still relatively lacking. For this reason, it is very necessary to conduct a more systematic study on e-commerce poverty alleviation to provide some theoretical references for the implementation of e-commerce poverty alleviation. At the same time, it also hopes to draw more scholars’ attention to e-commerce poverty alleviation and carry out more and more in-depth studies. Research to provide clearer theoretical guidance for the implementation of e-commerce poverty alleviation.

Keywords

Rural e-commerce poverty, Promotion mechanism, Harmony society