Author(s)

Jiang Wen, Wu Peixuan, Liu Xiu, Luo Guang, Degang Chen

Corresponding Author

Degang Chen

Abstract

Based on the survey results and the comparison with the current shopping platforms, this paper puts forward how to creatively construct an online shopping platform for college students, and puts forward relevant suggestions on the content, form innovation and platform promotion strategy of the platform

Keywords

Online innovation, Shopping platform, College students, Electronic commerce