Author(s)

Yang Hui

Corresponding Author

Yang Hui

Abstract

With the improvement of people's living standards in China, ice and snow tourism, as one of the tourism industries, has become more and more popular and sought after in recent years. From the perspective of the cultural industry, the research on the innovative development of ice and snow tourism in Jilin Province has great practical significance. This article starts with the development situation and existing problems of ice and snow tourism in Jilin Province, analyzes it, proposes countermeasures to strengthen industrial integration, and provides corresponding theoretical support for the integrated development model of ice and snow tourism industry and cultural industry in Jilin Province.

Keywords

Integrated development mode, Ice and snow tourism industry, Cultural industry, Jilin province