Author(s)

Yan Shu, Tian Junxiang, Yan Han

Corresponding Author

Yan Shu

Abstract

With the rapid advancement of global information technology， contemporary college students are looking forward to grasping the right to information. The wide spread of new media has broadened the channels for college students to understand campus culture. This paper will introduce the characteristics of campus culture construction in ethnic minority areas, analyze the existing problems, introduce the advantages and Strategies of campus culture construction in ethnic minority areas under the new media environment, and according to the content of campus culture website and Wechat public platform construction, put forward some suggestions to strengthen the construction of campus culture in ethnic minority areas.

Keywords

New Media, Campus Culture, Ethnic Areas, Website, WeChat