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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

A Practical Study on the Form of Master of Arts Education in Colleges and Universities Based on Cultural and Creative Industries

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DOI: 10.25236/acetl.2020.219

Author(s)

Chen Zhou

Corresponding Author

Chen Zhou

Abstract

The cultivation of master of art talents in colleges and universities is the expression of conforming to the development and reform of the country. In view of the current economic market development situation in China, it is imperative to reform the master of art education in colleges and universities based on cultural and creative industries. College education should focus on cultivating students' cultural vision and creative perception consciousness, improving the effectiveness of master of art education in colleges and universities, and improving the efficiency of talent training. Based on the situation of cultural and creative industries, this paper analyzes the system of master of art education in colleges and universities, and discusses the practical strategies of the form of master of art education in colleges and universities based on cultural and creative industries.

Keywords

Culture and Creative Industry, University, Master of Arts, Form of Education