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Exploration and Analysis on the “Competition Inspired Reform” in the Curriculum Reform of Omnimedia Marketing—Taking “The Think-Youth Shanghai” as an Example

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DOI: 10.25236/ic3er.2019.066


Jingjing Ye

Corresponding Author

Jingjing Ye


In order to strengthen the practical teaching system in the curriculum of Omnimedia Marketing and improve students' practical ability, the author believes that “Competition Inspired Reform” can be applied to accelerate the development of the curriculum practice platform and improve students' ability on marketing planning. This paper discusses the necessity of “Competition Inspired Reform” in the teaching reform of Omnimedia Marketing and analyzed new problems during its implementation based on the study of Omnimedia Marketing and the “Think-Youth Shanghai” (Internet + cultural creativity) competition. It is verified that “Competition Inspired Reform” improves students' practical ability as well as the teaching system of the curriculum based on achievements of two years’ education reform, this innovation matches the development strategy of the university on applied technology and the trend of Shanghai's economic transformation and development.


Competition Inspired Reform; Omnimedia Marketing; Curriculum reform; Innovation practice ability; Applied technology