Research on the Integration of Marketing and “Ideological and Political Education” in Applied Undergraduate Universities in the New Situation
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The reform of “ideological and political education in curriculum” in application-oriented undergraduate colleges is being carried out in an all-round way. It effectively integrates professional knowledge with ideological and political education to achieve better education purposes. Marketing undertakes the mission of training application-oriented marketing talents with “both moral and talent” for all kinds of enterprises. It is the requirement of the new era to do a good job in the integration of specialized courses and ideological and political education and to build an integrated education system. Based on the connotation of “ideological and political education in curriculum”, this paper expounds the background of integrating ideological and political elements into marketing teaching and the difficulties that need to be paid attention to. At last, it puts forward the specific path of integrating ideological and political education into marketing teaching from the aspects of combing the ideological and political elements involved in marketing, clarifying teaching objectives, improving the richness of teaching resources, improving teaching methods, improving assessment links, aiming to provide an important reference for relevant educators. This paper is a comprehensive reform of marketing teaching under the concept of “ideological and political education in curriculum”, and relying on diversified construction path to ensure the smooth and effective implementation of ideological and political education.
Applied Undergraduate University; Marketing; Ideological and Political Education in Curriculum; the Path of Integration