Author(s)

Ou Yangmei

Corresponding Author

Ou Yangmei

Abstract

The opera is one of the traditional Chinese art and is unique in the history of world drama. It has a long history and a profound mass base, and is an important carrier for expressing and inheriting the fine traditional Chinese culture. This paper attempts to explore how to use the characteristics of micro-era communication to make more extensive dissemination and development of opera art by using the latest mobile new media communication methods.

Keywords

Wechat-era; Drama; Communication; New approach